The final will be comprehensive, albeit weighted toward material from the second half of the class. A summary of potential exam topics from the first half of the class can be found here.

The following are some potential final exam topics, taken from the course notes and slides:

1. Recommender Systems:
   • Recommendations across items
   • Recommendations across users
   • Learning user preferences
   • Tradeoffs in recommender systems
2. Information goods
   • Zero marginal cost
   • Nonrival, nonexcludable
   • Pricing schemes (bundling, two-part tariff, etc)
   • Tradeoffs in complexity of information pricing schemes
3. Game Theory
   Extensive and Normal Form games
   • Structure of common games: Prisoner's Dilemma, Matching Pennies, Battle of the Sexes.
   • Nash Equilibria: What are they?
   • Finding Nash equilibria via iterated dominance.
4. Auctions
   • Types of Auctions (English, Dutch, Vickrey)
   • Truth-telling as dominant strategy in Vickrey
   • Continuous Double Auctions
   • Using auctions to schedule resources
5. Business Plans
   • Components of a business plan
     • Value Proposition
     • Revenue Model
     • Market Opportunity
     • Competitive Environment
     • Competitive Advantage
     • Market Strategy
     • Organizational Development
     • Management Team
     • Executive Summary
6. Payment Mechanisms
   • Desirable characteristics (fast, secure, atomic, ananymous, liquid, etc)
   • Cash
   • Credit Cards
   • Smart Cards
   • PayPal
   • Digital Wallets
   • Escrow Services
   • Proposed Machanisms: CyberCoin, Millicent, Netbill
   • Micropayments
7. Intellectual Property and Fair Use
   • Copyright, Patent and Trademark
   • Public Domain
   • Fair Use
   • Open source and copyleft